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Created on December 18, 2023 in Canva. 

To create a research report for the Transformative Tutoring Initiative, I had to utilize a variety of skills, such as data analysis, research, social media auditing, communication and leadership. This report is targeted at the Transformative Tutoring Initiative with the purpose to serve as information necessary to making PR decisions for the organization. From this experience, I learned how to not only conduct effective research and analysis, but how to lead a group of individuals in strategically finding vital information.

Created on February 18 and April 3, 2024 in Google Doc. 

To conduct both secondary and primary research for the Oklahoma Route 66 Centennial Commission, it was important that I utilize my analytical skills; there was a lot of information and data to cover, so knowing what to look for and how to interpret it proved vital. The target audience for these reports was the Oklahoma Route 66 Centennial Commission with the purpose to serve as information necessary to making PR decisions for the organization. The information also allowed me and my group to discover what direction we should take our campaign in. From this experience, I learned how to not only conduct effective research and analysis, but how to delegate work amongst a group and strategically find vital information. 

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