DESIGNS | Pride Pr

PRADA NEWSLETTER

Completed in Adobe InDesign on 3/22/2023.

In crafting a newsletter for the luxury brand, Prada, I tailored my design to resonate with discerning lovers of fashion and haute couture. Attuned to their sophisticated tastes, I seamlessly integrated elements reflective of their appreciation for structure and art. The core objective was not only to inform but to kindle a compelling curiosity, enticing readers to delve deeper into the brand's narrative. Leveraging my organizational skills, I meticulously fashioned a layout characterized by balance and precision, facilitating an intuitive and engaging reading experience.

This project proved enlightening, requiring navigation of spatial dynamics and meticulous alignment of diverse elements. In this project, I gained invaluable insights into the art of harmoniously placing copious information within the confines of a visually captivating composition.

ARMANI MAIL HANDOUTS

Created in Adobe Photoshop on 2/27/2023.

In the formulation of mail handouts for the esteemed house of Armani, my focus encompassed the discerning clientele who are seeking the latest deals and information, and the philanthropic contributors vital to the brand's enduring success. Aiming to stimulate consumer loyalty and elicit generous donations, I employed my branding expertise to craft cohesive handouts, ensuring unwavering consistency.

The result is a visually beautiful ensemble strategically made with information in high-traffic zones, appealing both aesthetically and informatively to the sensibilities of Armani's diverse audience.

ARMANI COLLATERAL MATERIAL

Created in Adobe InDesign on 2/13/2023.

In crafting a business card, letterhead, and envelope ensemble, I meticulously preserved the essential elements of the brand, encompassing its distinctive font and logo. Tailored for both the brand's loyal followers and the brand itself, these designs reflect a harmonious fusion of my refined branding expertise. The design is an

product of balance, proportion and aesthetic allure. Through this undertaking, I gained profound insights into the art of effectively branding an organization, discerning the nuanced dynamics that elevate it to stand out and command recognition.

OU CAC SCANDALS SOCIAL MEDIA

Created in Canva and Adobe Photoshop on 9/20/2023

In creating social media content for the University of Oklahoma's Campus Activities Council event, Scandals, I wanted to capture the magic and creativity the event produces and target organizations on campus who might be interested in signing up to compete. I utilized my knowledge of color theory as well as my skills in both Canva and Photoshop; I used Canva for the mist and glitter while using Photoshop to make the cutouts of the figures as well as the layering of them. The overall objective for this

specific graphic was to inform viewers that act registration was open and to encourage organizations to sign up. From this experience, I learned how to diligently use different platforms to create one effective and appealing graphic.